Bruce Bent II: The Asset Management Mogul with a High Liking for Innovative Ideas

Bruce Bent II is a highly respected New York City’s entrepreneur. Many know him as the president of Double Rock Corporation, one of the biggest financial services companies in America. The firm tops in embracing technology in its services within its head office and across its six subsidiary companies. Bruce also acts as the vice chair of the company’s board as well as a senior executive in all the subsidiaries. He is a product of Northeastern University, having studied and graduated with a BS from the institution. He has been with Double Rock Foundation for the last 26 years.

Over the years, Bruce has managed to establish himself as a key figure in the field of asset management. His innovative approach to issues, a trait he attributes to his father’s teachings, has impacted greatly and positively on FDIC-Insured cash management programs. He was instrumental in expanding operations and incorporating technology in the program, consequently growing it to over a trillion dollar industry.

The Reserve CEO

Bruce’s entrepreneurial and management muscle has been felt not just at Double Rock Corporation but also at The Reserve, a firm he served as president and CEO for 17 good years. The company was trading in the money market mutual fund and relied heavily on Bruce’s genius mind to propel it up the ladder. The company was also involved in FDIC cash management. Under the leadership of Bent, The Reserve grew to become one of the top two money market funds globally. At the time Bruce was rising to the leadership of the firm, its asset under management was valued at $4 billion. At the time he was exiting the stage, the assets had grown to over $130 billion. Its revenue rose to $155 million during that period.

Bruce as an Entrepreneur

A proud holder of privately-held patents that are in excess of 60, Bent qualifies to be referred to as a guru in both asset management and entrepreneurship. As an entrepreneur, he founded the B2 Consulting LLC in 2013. Through the firm, he assists investors with banking and financial advisory services. The firm also invests in various startups within financial technology, healthcare, and digital currency among other industries. B2 Consulting has major offices in New York.

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