The Journey of José Henrique Borghi in Advertising

José Henrique Borghi was born in PresidentePrudente. He founded the advertising agency, Borghi Lowe. Its name has been changed to Mullen Lowe Brazil. José Henrique Borghi is one of the most creative minds in Brazil today.

He has launched really good campaigns. One of these was the famous Parmalat campaign. Here children had appeared dressed up in costumes as stuffed animals. The most popular chorus in Brazilian cuisine, “É o Amor” also came from his agency.

José Henrique Borghi was undecided about his career till the third year of his high school. His sister decided to help him and took him to the Castro Neves Theater. There was a presentation of commercials being made here. All of them had won awards at the Festival de Cannes. This was when José Henrique Borghi decided what he wanted to do with his life. Click here to know more.

He earned his graduation degree in advertising from the Pontifical Catholic University of Campinas. Today José Henrique Borghi is the Co-Chief Executive Officer of Mullen Lowe Brazil.

It was in 1989 that José Henrique Borghi started his career with Standard Ogilvy. For many years he worked at other reputed agencies like Talent, FCB, besides DM9 / DDB and then at Leo Burnett. It was in 2002 that José Borghi and his partner Erh Ray decided to form the BorghiErh agency. This agency had a small start in the backyard of Erh’s house.

It was in 2006 that BorghiErh agency was sold to the foreign network Lowe. This led to the company making 98% growth in 2009 over 2008. There was a collection of over 634 million reais in 2009. The Brazilian Institute of Public Opinion and Statistics gave it the 4th position among the advertising agencies in Brazil that year.

This was when Erh Ray left the agency, and José Henrique Borghi became the president of Borghi Lowe.

Adam Milstein Has Business Principles That Work

Adam Milstein is a commercial realtor who is an Israeli native working in Southern California. He is a philanthropist, a community leader, and a real estate investor. He served in the IDF during the Yom Kippur war and graduated from the Technion in 1978.

 

In 1981 he came to the United States and earned an MBA from Southern California in 1983. He is presently a Managing Partner of Hager Pacific Properties which is a commercial real estate investment company that is privately held.

 

Adam also has leadership roles in several philanthropic organizations and political movements. He is a co-founder and the chairman of the Israeli-American Council and sits on the board of many other pro-Israeli-American groups.

 

Adam Mielstien  formed Hager Pacific right after he got out of school and the job offers he was receiving were less than undergraduates were receiving, so he started his own commercial real estate investment company. He learned quickly that real estate is not a short-term endeavor and that it takes patience to make it work.

 

The one trend in real estate that he finds exciting and appealing is the fact that the markets fluctuate so wildly. What that means is that there are frequent ups and downs in the market values of properties where for a while the supply will lag behind the demand, and then the circumstances will completely turn around and flip where there is plenty of supply, but the demand lags behind, lowering prices. Because of this, he has to be very aware of all the details of a property and be able to forecast how to buy and sell it.

 

When he has been asked what one thing he does, again and again, he states that it is important to understand an issue yourself, and it is not always appropriate to rely solely on other people. He stresses that it is important to be a part of the solution to a problem. One must understand all aspects of a problem and see the solutions in situations where it may not be apparent to anyone else.

 

Adam believes in following up on everything with consistency and persistency. Otherwise too much will get away and slip through the cracks.