Lori Senecal Points Out Why Corporations Borrow Branding Tricks From Celebrities

It is interesting how people of a particular expertise on nytimes.com will notice things that others miss. Lori Senecal pointed out in her article Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities that there is a lot that can be learned from celebrities. They might seem like they are clueless and only think about fashion and other little luxuries, but Senecal argued that the truth is that there is a lot of effort that goes into their image. As one of the featured experts in marketing at the 3 Percent Conference (championing women who lead their industry), Lori Senecal is an excellent position to notice these subtle tricks and extract a bit of insight from them.

Expand Your Skill Set
There are a lot of people who have one skill and can use it to generate revenue on AdWeek. However, there are only a few who have two or three skills in a particular field. For example, an actress will be able to expand her worth by demonstrating that she can other things in the film industry. Every skilled actress will also be able to write, produce, and direct. Similarly, every phone has a multitude of features such that if it were only a phone, most people would not even consider buying it. Expanding your skill set could even create a new trend or set a new standard for success. See: http://www1.salary.com/Lori-Senecal-Salary-Bonus-Stock-Options-for-MDC-PARTNERS-INC.html

Network With The Right People
A year’s worth of branding can be done in a single day if you know the right people. That is why networking is so important. When you start communicating with people in your industry, then they might know a guy who knows a guy and might be able to connect you with him. If people already trust Brand X, and they see Brand X endorsing your brand, then you will instantly receive the trust of those people. Proving your worth to another brand who knows the industry can go a long way.

If you are interested in developing your brand, consider the advice of Lori Senecal. Anybody who follows her knows that she is somebody to take seriously.

Helane Morrison- American Businesswoman in the SEC

Helane Morrison is a truly impressive woman. Starting her professional life off at the University of California, Berkeley School of Law, then finishing off her Bachelor’s degree at the Northwestern University, Morrison set herself up for success.

 

To understand her time at the U.S Securities and Exchange Commission, otherwise known as the SEC, we must first look at her experiences leading up to her time there. After being admitted to practice with the State Bar of California, Morrison started her career at Howard, Rice, Nemerovski, Canady, Falk & Rabkin. There she was a partner in their firm and practiced law on business litigation and defense of private securities actions from 1986 to 1996.

 

It was only after her time at Howard, Rice, Nemerovski, Canady, Falk & Rabkin that Morrison became the head of enforcement for the San Fransisco SEC office. Here she was in charge of securities enforcement, litigation, and regulatory matters for Northern California, Oregon, Washington, Alaska, Montana, Idaho, and northern Nevada. Morrison ensured all business dealings were made with maximum transparency, while working for cooperation from other government agencies and media outlets.

 

Some accomplishments Morrison made during her time in the SEC include financial fraud investigations against Fortune-500 executives, uncovering the sales of fraudulent securities to military personnel, exposing illegal destruction of audit papers, and providing defense for defrauded senior citizens.

 

After Morrison noticed a discrimination towards female leadership in the financial sector, as well as women in general not striving to better themselves in their career path, she left the SEC to work with Hall Capital Partners LLC.

 

Desiree Perez is Making Tidal Exciting for Many People

 

The music streaming industry is growing in an amazing way. Most people never thought that there would be a transition from compact disc to MP3 formats to music streaming this fast. It has been mind blowing to see how companies like Spotfiy, Tidal and iHeartRadio have started to bring music to listeners through their phone apps. It is like people are getting the chance to hear what they want whenever they want. There is no waiting around for this. People just get the chance to hear the hottest and newest artists out there, and companies like Tidal are making this happen.

 

Tidal stands out even more than the other companies when it comes to exclusive content. Much of this has to do with the talented negotiating skills of Dez Perez. She is putting her stamp on the music streaming industry by working hard behind the scenes. Perez is helping Jay-Z evolve and get the proper deals for his artists that are dropping the exclusive content.

 

What Desiree Perez has managed to do is help a lot of artists get a higher percentage of the music streaming cut up front. This is something that is important because album sales are starting to dwindle at an alarming rate. An artist like J. Cole is a good example of the enormous gap between music streaming and music purchases. The J. Cole “2014 Forrest Hills” album would get good reviews and sell 361,000 copies in the first week. In the same week, however, the album was streaming online by as many as 15,000,000. This is quite a gap. The sales of the album would never catch up with the streaming of the album. That is why stars need someone in place that is going to get them the money that they need from streaming. Perez has been able to do this for the stars that are loyal to Tidal. The end result has been great on both sides of the coin. The artists are happy, and the customers are happy with their Tidal membership.

 

The music streaming industry is a hard business to come into with very little knowledge on how it operates. This is what Jay-Z did. He did not have the knowledge to make this company a hit on his own. It took someone like Perez to work with Jay-Z and take it to another level with more exclusive content through Tidal.

 

The Life of Malini Saba: Philanthropist, Founder And Chairperson of Saban Group

Malini Saba was born in Malaysia, and raised up in Australia. Later Malini moved to the United States at a young age with $200 to survive. After settling in U.S, she attended Stanford University for free since her husband was a student there. She had an interest in entrepreneurship and investment. This made her attend lectures in business management and also gate crashed entrepreneurial forums and began to meet with bank investors. Malini got their advice and began investing her meagre savings in stocks and commodities.
Saba didn’t waste time and opportunity, and she started investing her money in telecommunications and real estate. she also invested in variety companies including PayPal, Inc., Netscreen Technologies, Inc. as well as Sycamore Networks, Inc. Saba has become a face in the investment industry globally. She is a self-made and passionate woman. She has a quite impressive record in the business world.
Currently, Malini Saba is one of the world top investors and philanthropists in south Asia origin. She is the creator and Chairperson of the Board of Saban Group. This company retains investments interests worldwide, including oil and gas properties in China, technology companies in the US and real estate in India and Australia. As the chairperson of Saban, she specializes in managing and expanding operations of the company in different countries.
Outside business, Malini is a prominent and a passionate philanthropist. She is the pioneer of Stree Foundation: Global Investments in Women, which is a charitable organization that focuses on helping the disadvantaged women and children worldwide. Stree foundation continues to offer women access to healthcare and legal empowerment. The foundation also supports children in developing countries by providing educational opportunities, healthcare and safe place to live. She donated $ 1 million to start the world’s first Heart Research Center for South Asian people at El Camino Hospital, Mountain view, CA. She also visited Tsunami affected areas in Sri Lanka and India and promised $ 10 million to the victims.
Malini Saba is highly educated holding a master’s and Ph.D. in Psychology from the University of Western Australia. She takes her time to read spiritual and historical books.