Desiree Perez & Roc Nation

Roc Nation is an entertainment service company. The company provides services to recording artists, producers, songwriters, and now with Roc Nation Sports – athletes. You still might be wondering, “But what exactly do they do?”

The company itself works hand in hand with experts in the industry so their long listed client base can come to them with all their needs from management, touring, producing and branding. The company’s goal is innovation, as they are forcing the entertainment business to rethink itself.

The CEO of Roc Nation is Jay Brown as well as being the co-founder. Next in line, is Desiree Perez, who also goes by Dez Perez, and is the COO, or Chief Operating Officer of Roc Nation.

Perez has been COO of Roc Nation since 2009 and her role includes masterful number crunching, which she is known for as much as her tough negotiating skills. Her negotiating skills have left her with a number of deals under her belt, specifically the deal between Samsung and Roc Nation’s very own, Rihanna.

Perez is also known for working closely with Jay-Z, and for many years.

In the year 2018, it will have been 10 years since Jay-Z struck a famed $150 million deal with Live Nation, an American company who centers itself around live event promotion. Live Nation and Jay-Z’s deal was to last 10 years and with the deal coming to a close, the famed rapper is looking else where to take the recording side of business – seeing as Live Nation’s business is just that – live.

With the negotiator pro at his side, Jay-Z and Perez have met with Universal Music Group’s CEO. The meeting has left many wondering what may be in the future for UMC, Jay-Z, and Roc Nation. and Follow him