Kate Hudson, in her attempt to compete successfully with Amazon, is pulling out all the stops. She has been able to transition from the entertainment world into retail clothing easily, but she knew that she could not do it alone. She has narrowed her one a specific group to help her build a company that can compete against Amazon.
It is possible to Amazon may be the biggest competitor for Fabletics. In the grand scheme of things this is the company that sells just about everything that consumers can ask for. This means that there is a higher level of convenience that comes with shopping through the Amazon site. Shoppers don’t have to go anywhere else because they can buy everything from toilet tissue to beverages and snacks. They can also get their clothes through this website so that makes it easy for people to shop here. The downside, however, is that this site has so many items for sale that it becomes cumbersome and rather tiring to search the site. People can find themselves wasting a lot of time on Amazon. It is almost like the YouTube of e-commerce. Busy shoppers may come to Amazon, but they will find themselves spending more time than they would like checking out other things.
What Kate Hudson has managed to do is narrow her focus and only work on acquiring customers that are interested in athletic clothing for females. This is going to be the thing that captivates an audience and helps anyone that is into athletic clothing and nothing more.
In order to drive this point home Kate Hudson has allowed herself to become immersed in the website and present this brand through various marketing techniques. It is always going to be the company that highlights athletic clothing in a way that encourages people to consider working out. This is the overarching theme for this website. People look at this website right away they think about fitness. When someone goes into one of the Fabletics stores fitness is what comes to mind. Kate Hudson wanted to make sure that she was building a brand that would present a great way for people to stay in style while they decided to work out.
Kate has been able to lure lots of customers, and this is just the beginning of her reign. She has a lot more in store for athletic consumers.