Flagship Europe Changes Its Name To Creative Foods Europe

OSI Industries acquired Flagship Europe in 2016. Recently, Flagship Europe announced that they have changed their name to Creative Foods Europe. Richard Maddock, the Chief Executive Officer, says the group of companies has grown over the last several years.

The new name Creative Foods Europe reflects the need to identify the company changes and growth. Creative Foods Europe has expanded their service to include: a product development team,, development chefs, a large product portfolio. Their company created new products for many clients.

Creative Foods Europe plans to reorganize the sales team to better serve their clients. They plan to have three sales departments: Traditional Food Service, Food to Go, and B2B. The acquisition in 2016 expanded OSI’s operation in Europe. Creative Food Europe sells sauces, dressings, and pies to the UK market.

Russell Maddock says joining OSI gave their company access to more clients and the global market. He saw the opportunity, as a way to better serve their customers, and grow the brand in the global market. In 2015, Oliver James Foods and Proper Pies joined the group. In 2016, they acquired Calder Foods.

Russell Maddock, chief executive, has worked for commercial food service companies like Haagen-Dazs, Ginsters, and Grand Met Foods. He is skilled with brand and business development.

Their food development department at Creative Foods Europe has experienced chefs and food development managers that work on developing new commercial food products. The team works on salad dressings, commercial sauces, desserts, and meat pie products.

Neil Helyar, senior development manager in food development department worked for the Rank Group in kitchen and resort management and for Bourne Leisure. He developed food plans for the Butlins brand.

Nick Harris, senior development manager in food development worked for Unilever Foods Solutions in soups, sauces, and bouillon products. After five years, he joined their Sous Vide division. He created meal solutions for restaurants and pubs. Nick worked as a food development consultant for many companies and culinary director at Lyons Seafood.

Creative Foods Europe continues to expand and grow seeking new food service markets to service.

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