Honey Birdette is a lingerie brand that has been in the news lately for support of marriage equality. According to its founder and managing director Eloise Monaghan, a group of Honey Birdette models and employees took to the Sydney CBD street to show their support for marriage in “flash mob” campaign. The lingerie clad models and workers walked along Pitt Street mall towards the Martin place with positive signs carrying a strong message” Make Love not Plebiscite,” others had cards saying “free the nipples”.
The company went ahead and live-streamed the whole event that was watched by millions of people globally. The protest was to counter attack the controversial plebiscite topic sent by the federal government and to arrive at the mailbox on 12th September. Eloise Monaghan said that the flash mob sparked healthy debate and showed people what was happening on the ground. She stated that marriage equality should be a fundamental right and the federal government has no right interfering.
The idea of organizing the flash mob was to empower her workers and the public the importance of supporting marriage equality, and it was the easiest and quickest way of passing the message. The company will also continue to campaign through posters. Angels Michelle director of marketing congratulated Honey Birdette for taking such a positive move.
The recent raunchy ad for the company lingerie that leaves little to imagination has caused the stir in Rundle Mall. The two posters on the shop windows feature women in the new and different range of underwear. One of the posters that are making heads turns shows one of the model nipples being visible. A customer who is about to get married said she would buy the lingerie for her honeymoon.
The Founder and Managing director or Honey Birdette believe that aligning his brand with marriage values is a way of supporting marriage equality.