Innovative Advertising with Lori Senecal

Lori Senecal is well versed in marketing and advertising, and everybody loves her robust personality. She is one of the pioneers in developing innovative marketing techniques. Lori specializes in solving business challenges through innovative technology solutions. Her credentials and experience working in the advertising industry and all over the world has prompted her current position as the Global CEO of Crispin Porter and Bogusky. She also worked as a global executive chairperson for Kirshenbaum Bond Senecal (KBS). One thing that has kept her up with the trends is always keeping herself out of the comfort zone. During her time at KBS, her work ethic contributed immensely to expanding the global vision of the company as well as its rapid growth. Lori is one among four girls in her family.

Lori Senecal earned her first degree from McGill University. She later on became the president of McCann Erickson’s New York office and has since worked with major brands like Xbox and Coca-Cola in developing their advertising campaigns. Lori is popular for her creative talent, unique style and relentless ability when focused on a challenge. She speaks French fluently, and that has made her available for more international opportunities. As a result, she has worked with other companies like Vanguard, Boar’s Head, HomeGoods, Victoria Secret Pink, BMW and American Express. Check out Ideamensch to see more.

Her desire to get into the business industry began in high school when she turned to coaching gymnastics. She realized that she had leadership traits and helped her team successfully compete in championships. Ever since, she has learned to be consistent, set goals and work towards them. Having a clear vision is one of the reasons she is good at communicating to her teams without feeling judgmental. She loved her days as a coach because it was the training ground for her. Lori Senecal points out that coaching helped her to strive for excellence and to always have a plan. These traits have played a major role in developing a sense of compassion in her career line.

Her idea of making money is when her clients are also making money. She is of the opinion that the advertising moneymaking machine only lasts as long as her last advert campaign lasts. Therefore, perseverance and performance are key factors in producing an income for her clients and herself.

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