Amazon is one of the largest and most successful online retailers in the world. With the variety of products available, it is no surprise the company has experienced a significant amount of success over the years. Currently, Amazon controls 20% of the fashion e-commerce market, and competition is fierce.
In spite of the competitive industry, Kate Hudson’s Fabletics is taking its slice of e-commerce pie. Riding the wave of the current fitness trend, Fabletics has transformed the shopping experience for fitness lovers all over. Using a subscription-based model, the company allows customers to create an online membership profile to help stylist help personalize their activewear. In just three years, Fabletics has gone from a small startup to a $250 million-dollar business.
While the company has experienced significant growth since its launch, their success was not met without challenges. As with any business, they have had their share of difficulties, at one point even rebuilding their entire business plan, but the hard work paid off. According to Corporate Marketing Officer for parent company TechStyle Fashion Group, The brand’s current growth rate is a consistent 35%, annually.
At a recent Beverly Hills event hosted by Fabletics co-founder, Kate Hudson, the company proudly announced their new collaboration with pop star Demi Lovato. A fan of the company herself, Lovato expressed her excitement on the collaboration and the meaning behind Fabletics. Since their launch, Fabletics has been all about promoting strength and empowerment, something Lovato is an advocate for herself.
When TecshStyle Founders Adam Goldenberg and Don Ressler decided to start an athleisure brand, they knew just who they wanted to help. They knew that activewear for women was often less fashion-forward and more overpriced, but they needed the input of someone with personal experience. Known for her active lifestyle and bubbly personality, Kate Hudson seemed to be the perfect fit. From the moment Hudson became a member of the Fabletics family, she has been a hands-on leader of the now multimillion dollar company. Beyond planning, promotion, and finances, she actually supports the Fabletics line and often shares videos of her work out routines in Fabletics gear.
Although Hudson has quickly established herself as a successful businesswoman and entrepreneur, she admits that home is where the heart is, and she will always be an actress first.