Lori Senecal Points Out Why Corporations Borrow Branding Tricks From Celebrities

It is interesting how people of a particular expertise on nytimes.com will notice things that others miss. Lori Senecal pointed out in her article Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities that there is a lot that can be learned from celebrities. They might seem like they are clueless and only think about fashion and other little luxuries, but Senecal argued that the truth is that there is a lot of effort that goes into their image. As one of the featured experts in marketing at the 3 Percent Conference (championing women who lead their industry), Lori Senecal is an excellent position to notice these subtle tricks and extract a bit of insight from them.

Expand Your Skill Set
There are a lot of people who have one skill and can use it to generate revenue on AdWeek. However, there are only a few who have two or three skills in a particular field. For example, an actress will be able to expand her worth by demonstrating that she can other things in the film industry. Every skilled actress will also be able to write, produce, and direct. Similarly, every phone has a multitude of features such that if it were only a phone, most people would not even consider buying it. Expanding your skill set could even create a new trend or set a new standard for success. See: http://www1.salary.com/Lori-Senecal-Salary-Bonus-Stock-Options-for-MDC-PARTNERS-INC.html

Network With The Right People
A year’s worth of branding can be done in a single day if you know the right people. That is why networking is so important. When you start communicating with people in your industry, then they might know a guy who knows a guy and might be able to connect you with him. If people already trust Brand X, and they see Brand X endorsing your brand, then you will instantly receive the trust of those people. Proving your worth to another brand who knows the industry can go a long way.

If you are interested in developing your brand, consider the advice of Lori Senecal. Anybody who follows her knows that she is somebody to take seriously.