Omar Yunes was awarded with the prestigious Best Franchisee of the World award. He managed to receive it in a competition held last December 5 in Florence, Italy. He is a franchisee of Sushi Itto and he has been given the award because of his contribution to his represented brand. He started franchising Sushi Itto at the age of 21, and the Japanese food chain has since grown into 13 different franchises scattered in three Mexican cities – in Ciudad de Mexico, in Puebla, and in Vera Cruz. The franchise that Omar Yunes owns represents 10% of the total units of the brand. Omar Yunes stated how happy he is about being recognized, but he said that the recognition should have been given to his 400 strong employees instead because they are the ones who helped made the franchise successful.
The event was attended by 34 different countries, and each competitor goes under the strict evaluation of the judges on how the franchises they own are affecting the whole brand network itself. The categories include the influence, knowledge contribution, savings, motivation towards the employees and the business model. The organizer of the even has explained how Omar Yunes won the award. According to the organizer, Omar Yunes acts as the most important factor in his franchise business. He managed to improve the relationship between franchisers, and has contributed a lot to the industry itself. His better understanding of how these franchises should be managed has also contributed to the success of his Japanese fast food franchise. It has shown how his franchises are performing positively, bagging him the award. Benjamin Cancelmo, the CEO of Sushi Itto, has also thanked Omar Yunes for transforming their brand into a successful one, with multiple franchises across Mexico. He stated that the award was just a testament on how their company focuses on providing quality food, hospitality and excellent customer service.
The food industry of Mexico would also benefit from the recognition that was given to Omar Yunes. It would open the global market for local franchisers, and it would boost the economy of the country. More food companies coming into Mexico would also mean jobs for the local population.