Advertising is a very important part of any business. It brings your product to the people and allows you to tailor your message for the customer base you are targeting. With today’s firm competition in the market and oversaturation of products, advertising plays a critical role in reaching outward to both potential and existing customers. Without an effective advertising operation, customers are not aware of the new products and a business or corporation will suffer losses due to poor or stagnating sales. Jose Borghi and Mullen Lowe ad agency are experts in increasing product sales and creating ad campaigns that increase the overall value of a business.
Done successfully, advertising increases the sales of a business or corporation and boosts their profits and equity. Additionally, effective advertisement assists in creating stable ground for launching new products successfully into the market. Jose Henrique Borghi worked at a number of firms prior to forming Mullen Lowe Brasil. He has a wide-breadth of experience at internationally known ad agencies. This experience helped him open Mullen Lowe and turn it into one of the world’s leading ad agencies. Borghi built it from the ground up with his partners and is well known as an extremely competent advertisement expert.
Every business can benefit from the expertise of an accomplished advertising company. Pitching your product to the right customer base can be the difference between success and failure. A creative campaign can evoke emotion, nostalgia, and create a connection from your product to your customer. Ad campaigns that do this guarantee the success of the product. It is essential that consumers know your product and feel positively about it. Advertising is the most effective way to accomplish both and to promote your company. Mullen Lowe, with Jose Borghi at the helm, has done this and more for companies around the world.
Mullen Lowe is the third largest advertising agency in Brazil. José Henrique Borghi is the president. José Henrique Borghi owns a marketing degree from Pontifical Catholic University in Sao Paulo. His career journey started back in when he was in high school. He attended a presentation on the winners of Cannes Festival of Advertising where he realized that advertising was a good career to venture in.
José’s first job was in 1989 at standard Ogilvy where he was the label in advertising medium. Between 1999 and 2002, he was the CEO of Leo Burnett. He then left and teamed up with Ray Erh and established BorghiErh which later merged with Lowe & Partners to form Mullen Lowe Agency.
Mullen Lowe is now an Advertising Agency that deals with creating of products, and implementing compelling marketing and advertising. They do branding of your company, they provide public relations services and do promotional marketing. The ad agency also chooses the right advertising media and the right message for the audience. Click here to know more.
José Henrique Borghi is the CEO of Mullen Lowe while Andre Gomes who is the co-CEO. José is an expert in business promotion and advertising. He is always in a position to determine who your customers are and how you can reach them in a cost-effective manner and developing strategies to make the audience interested in buying your products and services. The Company has over 300 employees and has won several accounts and strong campaigns such as the Parmalat, Fiat and Sazon.
Jose is a married man with children and love sports. He has done swimming, Taekwondo where he was recognized as a champion from São Paulo. He does a lot of running. He has a club, Pinheiros. The club is composed of a gym, sauna, and restaurant. He lives nearby the club. He prides in the way the club welcomes everyone.
José Henrique Borghi was born in PresidentePrudente. He founded the advertising agency, Borghi Lowe. Its name has been changed to Mullen Lowe Brazil. José Henrique Borghi is one of the most creative minds in Brazil today.
He has launched really good campaigns. One of these was the famous Parmalat campaign. Here children had appeared dressed up in costumes as stuffed animals. The most popular chorus in Brazilian cuisine, “É o Amor” also came from his agency.
José Henrique Borghi was undecided about his career till the third year of his high school. His sister decided to help him and took him to the Castro Neves Theater. There was a presentation of commercials being made here. All of them had won awards at the Festival de Cannes. This was when José Henrique Borghi decided what he wanted to do with his life. Click here to know more.
He earned his graduation degree in advertising from the Pontifical Catholic University of Campinas. Today José Henrique Borghi is the Co-Chief Executive Officer of Mullen Lowe Brazil.
It was in 1989 that José Henrique Borghi started his career with Standard Ogilvy. For many years he worked at other reputed agencies like Talent, FCB, besides DM9 / DDB and then at Leo Burnett. It was in 2002 that José Borghi and his partner Erh Ray decided to form the BorghiErh agency. This agency had a small start in the backyard of Erh’s house.
It was in 2006 that BorghiErh agency was sold to the foreign network Lowe. This led to the company making 98% growth in 2009 over 2008. There was a collection of over 634 million reais in 2009. The Brazilian Institute of Public Opinion and Statistics gave it the 4th position among the advertising agencies in Brazil that year.
This was when Erh Ray left the agency, and José Henrique Borghi became the president of Borghi Lowe.