Innovative Advertising with Lori Senecal

Lori Senecal is well versed in marketing and advertising, and everybody loves her robust personality. She is one of the pioneers in developing innovative marketing techniques. Lori specializes in solving business challenges through innovative technology solutions. Her credentials and experience working in the advertising industry and all over the world has prompted her current position as the Global CEO of Crispin Porter and Bogusky. She also worked as a global executive chairperson for Kirshenbaum Bond Senecal (KBS). One thing that has kept her up with the trends is always keeping herself out of the comfort zone. During her time at KBS, her work ethic contributed immensely to expanding the global vision of the company as well as its rapid growth. Lori is one among four girls in her family.

Lori Senecal earned her first degree from McGill University. She later on became the president of McCann Erickson’s New York office and has since worked with major brands like Xbox and Coca-Cola in developing their advertising campaigns. Lori is popular for her creative talent, unique style and relentless ability when focused on a challenge. She speaks French fluently, and that has made her available for more international opportunities. As a result, she has worked with other companies like Vanguard, Boar’s Head, HomeGoods, Victoria Secret Pink, BMW and American Express. Check out Ideamensch to see more.

Her desire to get into the business industry began in high school when she turned to coaching gymnastics. She realized that she had leadership traits and helped her team successfully compete in championships. Ever since, she has learned to be consistent, set goals and work towards them. Having a clear vision is one of the reasons she is good at communicating to her teams without feeling judgmental. She loved her days as a coach because it was the training ground for her. Lori Senecal points out that coaching helped her to strive for excellence and to always have a plan. These traits have played a major role in developing a sense of compassion in her career line.

Her idea of making money is when her clients are also making money. She is of the opinion that the advertising moneymaking machine only lasts as long as her last advert campaign lasts. Therefore, perseverance and performance are key factors in producing an income for her clients and herself.

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Lori Senecal Takes Care of Herself


Have you seen Target’s “bulls-eye,” and the ad campaigns related to it? Have you seen “The Snapple Lady” ad campaign? How about the “The Ultimate Driving Machine” BMW ad campaign in 2009? There are some great minds behind these ad campaigns, and Lori Senecal is one of them. Lori Senecal has been involved in making these campaigns, since she is the CEO of an ad company that makes these campaigns. This company goes by the name of Crispin Porter + Bogusky.


If you see pictures of Lori Senecal, you will see a fit, slim, tall, sweeping blond woman in dressy black clothing. She is currently a long-time resident of New York City, though she was originally a transplant from Montreal. Having come from a French-speaking part of Canada, she is able to speak and understand the French language. She was the youngest child in her family, and she had three older sisters. She was involved in gymnastics during her high school years. Life lead her by the hand, and she found herself in the position of being a gymnastics coach. In this position, she learned how to be a true leader. She attended college, and then dived into leadership roles in advertising from then on out. She has lived and worked in New York City for many years. As many people know, New York is a constant source of inspiration for many people, due to its vastness, population density, grandeur, lights and ads that are constantly plastered everywhere. New York is an ad paradise, describes Lori Senecal knows that leadership doesn’t just mean excelling in one area and letting every other aspect of life deteriorate—it means having a well-balanced life where you take care of your physical and emotional well-being, as well as other aspects of life. She makes sure to exercise, which contributes to the ever flowing fountain of creativity in her head.

Alexandre Gama Is A Reliable Advertising Professional

Alexandre Gama is a highly recognized advertising and marketing professional. Alexandre Gama has been providing services throughout Brazil and has catered to organizations, entrepreneurs and other clients. If you are in need of high quality advertising or marketing solutions, it is extremely important to get in touch with Alexandre Gama right away.

A knowledgeable and experienced advertising or marketing professional can help you get your product or business noticed in the marketplace. An advertising professional has the resources and connection to convey your message to the right audience effectively and get them to respond favorably.

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Experienced professionals have access to all the tools and resources they need to get the job done effectively. They have been marketing and promoting products, services and brands and they have a good understanding of the industry and what it takes to get the desired result.

Another important component of a top rated advertising agency or marketing consultant is the research skill or expertise. Knowledgeable advertising professionals analyze market trends and often conduct focus groups to determine or find out about consumer perception of their client’s brand or product.

With a reliable professional like Gama on your side you can rest assured that your business or product will be presented to your target audience. If you truly want to grow you business and increase your profits tremendously, it is imperative that you get in touch with Alexandre Gama. With his advice and guidance, you will have a chance to attain great success in your business.


Why Advertising is Essential in Business

Advertising is a very important part of any business. It brings your product to the people and allows you to tailor your message for the customer base you are targeting. With today’s firm competition in the market and oversaturation of products, advertising plays a critical role in reaching outward to both potential and existing customers. Without an effective advertising operation, customers are not aware of the new products and a business or corporation will suffer losses due to poor or stagnating sales. Jose Borghi and Mullen Lowe ad agency are experts in increasing product sales and creating ad campaigns that increase the overall value of a business.

Done successfully, advertising increases the sales of a business or corporation and boosts their profits and equity. Additionally, effective advertisement assists in creating stable ground for launching new products successfully into the market. Jose Henrique Borghi worked at a number of firms prior to forming Mullen Lowe Brasil. He has a wide-breadth of experience at internationally known ad agencies. This experience helped him open Mullen Lowe and turn it into one of the world’s leading ad agencies. Borghi built it from the ground up with his partners and is well known as an extremely competent advertisement expert.

Every business can benefit from the expertise of an accomplished advertising company. Pitching your product to the right customer base can be the difference between success and failure. A creative campaign can evoke emotion, nostalgia, and create a connection from your product to your customer. Ad campaigns that do this guarantee the success of the product. It is essential that consumers know your product and feel positively about it. Advertising is the most effective way to accomplish both and to promote your company. Mullen Lowe, with Jose Borghi at the helm, has done this and more for companies around the world.

José Henrique Borghi’s Career as a Successful Entrepreneur in Advertising

Mullen Lowe is the third largest advertising agency in Brazil. José Henrique Borghi is the president. José Henrique Borghi owns a marketing degree from Pontifical Catholic University in Sao Paulo. His career journey started back in when he was in high school. He attended a presentation on the winners of Cannes Festival of Advertising where he realized that advertising was a good career to venture in.

José’s first job was in 1989 at standard Ogilvy where he was the label in advertising medium. Between 1999 and 2002, he was the CEO of Leo Burnett. He then left and teamed up with Ray Erh and established BorghiErh which later merged with Lowe & Partners to form Mullen Lowe Agency.

Mullen Lowe is now an Advertising Agency that deals with creating of products, and implementing compelling marketing and advertising. They do branding of your company, they provide public relations services and do promotional marketing. The ad agency also chooses the right advertising media and the right message for the audience. Click here to know more.

José Henrique Borghi is the CEO of Mullen Lowe while Andre Gomes who is the co-CEO. José is an expert in business promotion and advertising. He is always in a position to determine who your customers are and how you can reach them in a cost-effective manner and developing strategies to make the audience interested in buying your products and services. The Company has over 300 employees and has won several accounts and strong campaigns such as the Parmalat, Fiat and Sazon.

Jose is a married man with children and love sports. He has done swimming, Taekwondo where he was recognized as a champion from São Paulo. He does a lot of running. He has a club, Pinheiros. The club is composed of a gym, sauna, and restaurant. He lives nearby the club. He prides in the way the club welcomes everyone.

The Journey of José Henrique Borghi in Advertising

José Henrique Borghi was born in PresidentePrudente. He founded the advertising agency, Borghi Lowe. Its name has been changed to Mullen Lowe Brazil. José Henrique Borghi is one of the most creative minds in Brazil today.

He has launched really good campaigns. One of these was the famous Parmalat campaign. Here children had appeared dressed up in costumes as stuffed animals. The most popular chorus in Brazilian cuisine, “É o Amor” also came from his agency.

José Henrique Borghi was undecided about his career till the third year of his high school. His sister decided to help him and took him to the Castro Neves Theater. There was a presentation of commercials being made here. All of them had won awards at the Festival de Cannes. This was when José Henrique Borghi decided what he wanted to do with his life. Click here to know more.

He earned his graduation degree in advertising from the Pontifical Catholic University of Campinas. Today José Henrique Borghi is the Co-Chief Executive Officer of Mullen Lowe Brazil.

It was in 1989 that José Henrique Borghi started his career with Standard Ogilvy. For many years he worked at other reputed agencies like Talent, FCB, besides DM9 / DDB and then at Leo Burnett. It was in 2002 that José Borghi and his partner Erh Ray decided to form the BorghiErh agency. This agency had a small start in the backyard of Erh’s house.

It was in 2006 that BorghiErh agency was sold to the foreign network Lowe. This led to the company making 98% growth in 2009 over 2008. There was a collection of over 634 million reais in 2009. The Brazilian Institute of Public Opinion and Statistics gave it the 4th position among the advertising agencies in Brazil that year.

This was when Erh Ray left the agency, and José Henrique Borghi became the president of Borghi Lowe.