Have you seen Target’s “bulls-eye,” and the ad campaigns related to it? Have you seen “The Snapple Lady” ad campaign? How about the “The Ultimate Driving Machine” BMW ad campaign in 2009? There are some great minds behind these ad campaigns, and Lori Senecal is one of them. Lori Senecal has been involved in making these campaigns, since she is the CEO of an ad company that makes these campaigns. This company goes by the name of Crispin Porter + Bogusky.
If you see pictures of Lori Senecal, you will see a fit, slim, tall, sweeping blond woman in dressy black clothing. She is currently a long-time resident of New York City, though she was originally a transplant from Montreal. Having come from a French-speaking part of Canada, she is able to speak and understand the French language. She was the youngest child in her family, and she had three older sisters. She was involved in gymnastics during her high school years. Life lead her by the hand, and she found herself in the position of being a gymnastics coach. In this position, she learned how to be a true leader. She attended college, and then dived into leadership roles in advertising from then on out. She has lived and worked in New York City for many years. As many people know, New York is a constant source of inspiration for many people, due to its vastness, population density, grandeur, lights and ads that are constantly plastered everywhere. New York is an ad paradise, describes adweek.com. Lori Senecal knows that leadership doesn’t just mean excelling in one area and letting every other aspect of life deteriorate—it means having a well-balanced life where you take care of your physical and emotional well-being, as well as other aspects of life. She makes sure to exercise, which contributes to the ever flowing fountain of creativity in her head.