Adam Goldenberg, The Brain Behind JustFab

As far as entrepreneurship is concerned, Adam Goldenberg has already made his mark. Throughout his career, Goldenberg has gained vast experience in management, product development, and digital marketing. Goldenberg is the co-founder and co-CEO of JustFab Inc., an online fashion retailer that offers personalized shopping experience to customers. It is among the fastest growing fashion brands in the world.

Adam Goldenberg started entrepreneurship quite early. At the age of 15, he founded Gamers Alliance, an advertising network of gaming sites. Three years later, he sold the company to Intermix Media, the parent company of MySpace. After finishing high school, Goldenberg joined Intermix as Vice President of Strategic Planning. He was later promoted to the position of Chief Operating Officer when he was just 20 years. He set the record as the youngest COO of a publicly traded company. It was at Intermix that Goldenberg met JustFab co-founder, Don Ressler.

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In 2006, Goldenberg and Don founded Intelligent Beauty, an internet brand incubator that specialized in beauty, personal care, and fashion. After successfully building several beauty brands, they thought of a model to merge social interactions with fashion. It was from this model that JustFab was born in March 2010. JustFab is subscription based. Members must complete a survey about their fashion preferences. Each month, JustFab selects items based on these preferences and avails them to members for selection. In September 2011, JustFab got a major boost. Kimora Lee Simmons, a renowned fashion icon, joined the company as president and creative director. By 2012, JustFab had expanded operations to Germany, Canada, and the UK. In January 2013, JustFab acquired FabKids, a children’s fashion company. The rapid expansion did not stop there. Later in 2013, JustFab acquired The Fab Shoes brand and expanded operations to France and Spain. Along with Kate Hudson, Don and Adam Goldenberg founded Fabletics, an online athletic wear retailer, in July 2013. Fabletics is the group’s fastest growing label. That is tremendous growth within just four years. In August 2016, JustFab rebranded to Techstyle Fashion Group.

What is behind this Man’s success? Goldenberg attributes his success to valuing customers and good hiring practices. He ensures that his companies collect customer feedback, and makes it a big part of the business. He says that for firms to be successful, they should hire employees who have passion, not just education and a great resume. At Techstyle, Goldenberg and other senior managers often spend time mentoring and growing team members.

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